This past year has been rough on everyone, except for maybe Jeff Bezos.
Between job layoffs, a worldwide pandemic, and the uncertainty of the future it is safe to say we have all been through the ringer.
As the new year approaches, we want you to have a plan in place to immediately grow your business in 2021. Don’t let the new year push you around, follow these 3 steps to start the year on a good note with your digital business.
FIRST AND FOREMOST…
First and foremost, you need to have a plan for the new year. What areas do you want to see your business grow? Developing a strong business plan ensures you can hit the ground running. You want to have your goals aligned to take out the guesswork of what to do next. Creating a marketing strategy will help keep your business on track to procure consistent business.
As part of your business plan and marketing strategy, consider offering your customers or clients a benefit for using your services. This could be something as simple as providing a one time discount for providing an email address to receive email marketing or a loyal customer advantage such as a free item with purchase. Prospective customers will be drawn in by saving money on a service needed, loyal customers will continue to buy when they feel valued.
CAN YOU BE FOUND ON GOOGLE?
Second, you want to make sure that your business is found on Google. Researching SEO optimization or hiring an expert in SEO can help boost your traffic. If you need help with SEO optimization, reach out to the experts here at Ambit Design to get you on the right track.
While getting found on Google is important, you also want to make sure that your Google business info is up to date, as well as being updated regularly with holiday schedules. A big part of what Google likes to see is your website to be mobile-friendly, check to be sure this is true for your business. If not, we would love to help you fix it.
Going along with our first tip, consider offering a discount on first purchases to anyone who finds you on Google. Offering your clients and customers something will you get you a competitive edge when it comes to other businesses offering similar services.
WHAT CAN YOU DO BETTER?
The third and final tip, Ask your customers what you can do better. Client feedback is a valuable tool when considering what needs to be changed, what you are doing well, and what you could do better.
No one likes filling out “regular questionnaires,” but you can put informal multiple choice things online for people to click, as well as a comments box at the end. You can even include an incentive for being a part of your company. Consider drawing a winner for those who participated, liked, or commented.