Squarespace is one of the leading website builders today and by the end of the second quarter of 2018, there were at least 3 million people using their service. Most people are of the opinion that Squarespace has a straightforward content management system with professional and clean looking templates. However, there are misconceptions about its SEO capabilities. With this in mind, we undertook a review of Squarespace in order to demystify the issues surrounding its SEO capabilities and we have compiled four things you probably didn’t know about Squarespace SEO.

Image of Squarespace's website.

Image of Squarespace’s website.

Squarespace and SEO

When you get your Squarespace site, your site is automatically optimized for SEO. Their aim is to create a user-friendly and intuitive platform that is already optimized for search engine indexing and crawling. According to Squarespace founder, Anthony Casalena, the website builder is built to work without the need of installing a multitude of plugins.

He adds that they regularly scan the top WordPress plugins then ensure that they provide the same functionality and diversity on Squarespace without having to burden you with installing any new plugins. According to the company, there are over a million people who pay for the premium services after the 14-day free trial period expires. Here are some things you might not know about Squarespace SEO.

Mobile Responsive

Use of mobile devices have overtaken computers and Google and other search engines are giving priority to sites that are mobile responsive in terms of ranking. Squarespace has this SEO aspect covered for you since all their website templates are mobile ready. You can, however, check the Squarespace Analytics to see your site traffic breakdown and organize your site accordingly.  Service we offer can help you implement these features into your website quicker.

Backlink Building

Your website will rank higher if you have more websites linking to your website. Most people go overboard with backlinks and forget that it ought to be quality over quantity. There is a trend where webmasters are buying backlinks without knowing that it is not helping their Squarespace SEO. It takes longer and a good amount of effort to get quality backlinks but the rewards will be immense as long as you keep growing the brand of your online presence.

For quality backlinks, you ought to create valuable and high-quality content that will make your traffic and other webmasters want to share it. You can also start creating guest blogs and getting featured in online publications as a way of building backlinks.  Another route would be to work with a search marketing company to do the backlink building for you.

Page Loading Speed

Search engines will penalize your website if it takes too long to load and worse still, your bounce rate will increase and hurt your online presence. Search engines give ranking preference to sites that load quickly and deliver value and a better user experience. A site that takes more than 3 seconds to load is too slow. This can be because of using heavy images and videos.

To test your page loading speed, you can use Google’s PageSpeed Insight to see the improvements you need to make in order to increase your page loading speed. It is necessary that you test the speed of every page not only your landing page.


This is one of the best ways to get the traffic on your site to subscribe to your mailing list for the newsletter. It has become second nature for every website today to have popups although they do not affect your SEO directly. Despite this, popups can be highly punishable by search engines, and so you ought to have a strategy of when and how they appear.

In this light, only add popups that the user can easily and quickly click out of, also refrain from adding too many popups. The more popups you have on your site and how they appear can increase the bounce rates of your Squarespace website. It is also necessary that you get a Google Analytics account and monitor the effectiveness of your website.

In Conclusion

When it comes to competition, Squarespace is giving the top all-inclusive website builders such as WordPress, Joomla and Drupla a run for their money while Weebly and Wix are doing everything they can to keep up. We hope that you learned a thing or two from this article regarding Squarespace.

If you have any sentiments or comments about Squarespace, drop us a comment in the section below and we will cover it in this post’s update or in another article. Subscribe to our newsletter to grow your online presence today!

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