I went to write this post on paper and my initial title was “3 things a great story does…” but I got distracted when I started talking about how it would keep you engaged. I started writing about “staying engaged” and completely got distracted. If this isn’t self fulfilling prophecy, I don’t know what is. It might be a whole lot of irony, as well.
Now to jump into the article that came out of a completely different concept.