Branding Design March 21, 2023

Anchoring Heads Up Hustle Brand on the Endurance dragstrip!

The Heads Up Hustle branding project started with John-Paul and Thomas reaching out to Ambit to help them build a new brand that represented the best drag racing events out there!

When we started researching the drag racing brand space, it was easy to see that there was a million takes and variations in this space. Usually cluttered posters with sponsors and we knew that a brand that spoke to a clear view of drag racing was needed.

The logo needed to be relevant and unique and we were excited with the final result and feel.


How do you make an drag car event planning company resonate with racers.

  • Strategy

    Brand Strategy

  • Design

    Branding, Art Direction, Graphic Design, Tshirt Design, Poster Design

  • Client

    Heads Up Hustle

  • Tags

    racecars, Racing

  • Location

    Ambit Design
    Hartford City, IN 47348
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