Sanoware is a company I did some graphic design and strategic thinking for through a marketing friend of mine. The work on the graphic design side of things is what more or less led me to want to redesign their logo. I was interested in what they were doing, which is customized tableware and silverware for nursing homes and senior retirement type homes. Their main focus was how well it worked for people with problems holding cups or holding silverware. So it needs to be designed well but thoughtfully.
Inside this portfolio piece you will see a number of directions that were pursued. Ultimately the idea of a well thought, tight design seemed to fit the criteria for this logo. Read More