Growing Your Community (Part 1) Tighten Your Social Media Focus
-by Adam Glass, Principal of Lost Age Games
Building a community around your brand is crucial in today’s connected world. Fortunately, it’s easier than ever before. By using social media you can do more than just gain customers, you can interact with your customers in a genuine way, which adds value to your brand and turns customers into helpful supporters.
This is part 1 of a 3 part series discussing how to use social media to create a passionate and loyal community around your business.
Before moving further, it’s important to look at your social media options and make a wise decision about where to engage.
The first step is to determine which social media accounts you should be on.
With all the social media options available, it can be overwhelming to find ways to integrate your business into the various platforms. Even with scheduling tools like Hootsuite, managing several social media accounts can quickly become a full-time job.
While being highly active on Facebook, Twitter, Snapchat, Linkedin, Tumblr, etc, might sound like an optimal strategy for social media gains, it’s not always viable. You may need a tighter focus.
If you aren’t in the position to hire a full-time social media marketing team, concentrate your efforts on only two social media platforms.
Two is more manageable than twenty, but which platforms should you choose?
The first, obviously, is Facebook. With more than 2 billion daily users globally, Facebook is not only the most popular social media platform, your business would operate at a competitive disadvantage by not using it. Part two of this series will focus solely on tools and opportunities Facebook has to grow your brand. For now, let’s turn our attention to the other platform you should be using.
So after Facebook, what’s second?
According to social media youtuber Jerry Potter, the answer may be surprising:
Any one you want.
That’s right, for your second, choose the platform you are most comfortable with and like the best (or dislike the least).
The reason? You can focus more productive energy towards your brand by using a platform you are familiar with. While a specific social media platform might not fit your brand like a glove, your familiarity with, say, Twitter, will allow you to engage more effectively even though your brand might be better suited for Instagram.
With a tighter, more comfortable focus, you’ll be on your way to growing your community.
Next time, we’ll take a look at Facebook, and how using things like Facebook groups can increase your visibility and attract new supporters.
More Social Media Resources on the web: