Growing Your Community (Part 3) Get To Know The Other Groups
-by Adam Glass, Principal of Lost Age Games
If you’ve been convinced that creating a Facebook group will add value to your brand, don’t stop there. Apart from your own groups, it can be invaluable to interact in other groups related to your business.
This is the final part of a 3 article series discussing how to use social media to create a community of loyal supporters for your business.
Continuing our look at the boardgame industry, there are many groups specifically for gaming fans. These range from simple buy/sell/trade groups, to game reviewer groups, to contest or giveaway groups. There are even publisher-specific groups that deal with the intricacies of the business.
It’s likely there are similar groups relating to your business as well (if not, perhaps you should consider creating them).
Regardless of the group, it’s important to cultivate a genuine presence there. In business-specific groups, this could be answering questions for up-and-comers, or sharing personal experiences with the community. In consumer-specific groups, it could be as simple as chiming in on discussions about favorite brands, or even sponsoring contests. Become a valued member and contribute your knowledge to whatever groups you engage in. This will get you noticed and create goodwill around you and your business.
The ways you interact will be determined by the type of your business, but one thing is important: while people must have some way of knowing who you and your company are, it’s unwise to blatantly push products or services in groups. It’s often considered rude and many groups even have policies against it. Since groups are for developing rapport with like-minded individuals that you can then bring over into to your community, think of creative ways to highlight your products, your services, and yourself that will add value to conversations.
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