Blackford Initiative Website & Identity
A little while back my wife and I were looking for ways to get more involved in our community. We were able to be part of the creation of Blackford Initiative.
This was a fun process and I really enjoyed working on this brand. We ended up creating this brand from scratch. The only part that was slightly dictated was the color red as it's the main color of our county's schools. So I wanted to create a brand that fit the local scheme but also had a trusting vibe of an organization with vision for our county.
This process was an interesting one for a number of reasons. Being on the ground floor of building out this identity in itself had it's difficulties. But the more we talked about it, the more we realized this area needed a hub of communication. A website for or county that shared events going on in the community while sharing stories that would uplift our community. A good number of variables were in play but we are still working hard to make it into the hub and uplifting site that we believe it can be for Blackford County.