Knowing your most profitable service or product isn’t just a smart move—it’s a transformative one. The difference between scattered efforts and intentional growth lies in your ability to laser-focus on offerings that truly move your business forward.
But what if the clients you’re attracting now aren’t the ones who bring in your ideal profit? Let’s break this down, show you a clear path to clarity, and spotlight how brands—ours and others—have refocused and thrived.
Three Questions That Reveal Your True Profit Champions
1. What Are Your Actual Profit Margins?
Look deeper than revenue. Your most profitable “looking” product may actually drain resources if costs are higher than you think. Subtract all costs—materials, labor, overhead—from your selling price. This uncovers real margin.
Action Step:
List every service or product in a spreadsheet. Calculate:
- Direct costs
- Labor investment
- Overhead allocation
- Net profit percentage
Your findings may shock you. This is the raw truth that can ignite big changes. For inspiration, see how we helped Complete Electrical Training streamline their brand to focus on their most lucrative offerings.
2. Which Offerings Dominate Profit Volume?
High margins mean nothing without sales velocity. Identify which products generate the most total profit dollars—your revenue engines.
Action Step:
Multiply profit margins by 12-month sales volume. Create charts showing both margin percentage and total profit contribution. This dual perspective often transforms business strategy.
3. What’s Your Profit Per Invested Hour?
Time is your most precious resource. A service demanding 40 hours may pale against one requiring 2 hours for similar profit. This might be worth lining up another Google Sheet with each service on it’s own row, to be able to compare profit per invested hour.
Action Step:
Track actual time investment per offering. Divide profit by hours to reveal your hourly profit rate—your efficiency benchmark.
4. Are Important Links and Actions Easy to Spot?
I think websites can often be a hard thing to do right because of how easy it is to be in the forest but not recognize the trees around you.
What I mean by this is that it seems like an easy thing: getting a website online, especially with templates available these days. But you are fostering a journey for your clients. Without the crucial signage/directions within your site, people will get lost and frustrated. This is where making sure that important links and actions are easy to spot but that they also make sense. If you want people to call you but only have “learn more” buttons on your site, you aren’t leading them to call you, you are suggesting they find out more info on the site instead. Sometimes that’s ok but in general, if sales need to be over the phone, then it needs to be easy for the customer/client to call you. In the same fashion, if you want to make sure that you know something about the client before they call, then that’s where a real onboarding process needs to happen because you know that an open ended call leads to a bunch of questions that if you can, you want them to fill out a form first.
These are processes that we can help you work through to make sure that your site is working for you in a way that makes sense. If you are a small shop that works better a certain way, than your site should foster that. If you’re larger and have the customer service already in place, then we’ll help you plan accordingly.
5. Does Your Website Work Seamlessly on All Devices?
For your site to be mobile-friendly is one thing, while having a site that is mobile-savvy, is another. We aim for your sites to be mobile-savvy. What does mobile-savvy mean? It means that your site works amazing on mobile. Your mind loves the way some apps/mobile sites work while others drive you nuts.
Most sites account for desktops but can lose out on large monitor views. Many sites account for a small range of phones but maybe only in vertical mode. If the phone is turned, it falls apart. To account for all these views takes strategy and a focus that works mobile out to create mobile-savvy websites. That’s our goal with websites we build for our customers.
How do I highlight my best product? We get to work!
If you see some of these issues on your own site, this is where Ambit can help. We would help you go page by page and figure out how we’ll help you gameplan a way out.